Galadari Trucks and Heavy Equipment Co Ltd (GTHE), a subsidiary of Galadari Brothers, has won the bronze award from aerial equipment firm Genie for commendable performance in improving the company’s sales. The award ceremony was held at the Galadari Brothers headquarters in Dubai.
Mohammed Galadari, Co-chairman of Galadari Brothers, received the award from Sharbel Kordahi, Managing Director of Genie, in the presence of Mohamed Yahya Kazi Meeran, Group CEO and Director of Galadari Brothers; Samer Khalid, CEO of Heavy Equipment Division, Galadari Brothers; and Johan Gericke, Territory Sales Manager of Genie.
Genie ranks its dealers based on several factors, including sales targets, market share, growth of parts sales, marketing collaboration and branding. It was in 2021 that the firm signed a partnership with GTHE to sell Genie’s products, including scissor lifts and boom lifts.
“Within the first 18 months they managed to improve our sales in the UAE, our market share and the services that were provided,” said Kordahi. “It came in the time of the pandemic when the supply chain was disrupted and there were multiple delays. So, it is a fantastic job by Galadari Brothers.”
GTHE is the market leader in providing heavy earthmoving, construction, power systems and materials handling equipment and in providing after-sales service.