Sinoboom’s European activities are being strengthened by the appointment of industry veteran José Miguel Peña as the new General Manager of Sinoboom BV. Peña brings many years of MEWP industry management experience to the role and has represented Sinoboom in Spain and Portugal for the last two years.
At the same time, Tim Whiteman, currently CEO of Sinoboom BV, will shift his focus primarily to Sinoboom’s global marketing and business development, with a particular emphasis on strategic partnerships and brand management.
Sinoboom’s European subsidiary is based near Rotterdam in the Netherlands while its Poland factory is in Poznan. Sinoboom’s professional and experienced local teams of sales and ground support staff provide round-the-clock aftersales service and technical support to customers across Europe.
