CASE Construction’s V-series launch and 180-year celebration took place on the 12th and 13th of October. Clients were invited to enjoy the day with the CASE Construction team at the Isando branch in Kempton Park. Along with the brand-new Backhoe Loaders on show, a client’s 50-year-old CASE Wheel Loader and TLB were displayed that made their trip around the Construction Pit – a testament to the CASE reliability promise.
Steve Beardmore (CNH product specialist) that flew in from Berlin, Germany especially for this event, showcased some thrilling tricks with the CASE machines. Clients received a live machine walk-around and were given the opportunity to operate the machines themselves.
“These events help us to build and maintain stronger relationships with our clients. Since the COVID pandemic, the demand within the market has grown and we at CASE have equipped the team to meet these demands and challenges within the industry. Our goal is to get closer to the client, and with the recent acquisition that took place last year, where CNH Industrial bought over CASE Construction – it has allowed clients to deal directly with the OEM.” – Graham Forte, Divisional Managing Director (CASE Construction – South Africa).
Clients were later entertained by a live musician and cartoon artist who joined them for the two-day event. This was a great opportunity to develop closer relationships with our customers and to allow them to get to know the faces behind the brand, allowing our customers to feel confident to turn to us when they need assistance.