Infor, the industry cloud company, today announced that NEFC Group, a UAE-based holding company that operates dealerships supplying machinery and heavy equipment for sectors including construction, power generation, automotive, and agriculture in the horn of Africa, has deployed Infor M3, a powerful equipment-focused enterprise resource planning (ERP) system to help it gain greater control of its business while raising efficiency and agility.
The markets in which NEFC operates are experiencing rapid growth. The Middle East and Africa construction equipment market, alone, is anticipated to reach $5.4 billion by 2027, according to research from Mordor Intelligence. The company is also looking to increase its presence in the agriculture sector, which is experiencing significant demand amid population growth averaging 3 percent per annum in NEFC’s areas of operation.
NEFC, which has 10 subsidiaries in countries in the horn of Africa, including Ethiopia, Djibouti, South Sudan and Somalia, has more than 1,000 employees across its operations and its Dubai-based headquarters. The company supplies heavy equipment from major brands, including Hyundai CE, Massey Fergusson, Nissan and Cummins.
Due to its broad business interests and geographic footprint, NEFC was keen to simplify its processes and gain greater control and visibility of its operations.
Since going live with Infor M3 in September, NEFC has gained full visibility of its operations including its inventory, while also automating processes including purchase orders and invoicing. The data analytics component of the dealer management system means that NEFC is now able to collect and analyze its data, helping it better understand its own business and its markets.
NEFC is now planning to implement Infor M3 Customer Lifecycle Management (M3 CLM), a comprehensive customer relationship management solution with equipment dealer-specific functionality that works in conjunction with Infor M3.