CMC Motors Group Limited (CMC), New Holland Agriculture’s local distributor in Kenya, has stated that it would exit the mass-market passenger vehicle category in Kenya. However, CMC will continue to invest its expansion efforts in its domain on farm mechanization.
CMC’s strategic shift coincides with the Government’s ambition to restructure and quickly develop Kenya’s agriculture industry. The agriculture industry is the backbone of the East African economy, accounting for around 33% of Kenya’s GDP. CMC intends to extend and continue selling its agricultural machinery portfolio to further boost its agricultural sector holdings in the area.
CMC has been a successful company in the automotive and agricultural sectors for over 75 years, having operations in Kenya, Tanzania, and Uganda.
“New Holland has built a strong presence in Kenya, Tanzania, and Uganda through our long-term partnership with CMC,” said Özkan Eren, New Holland Business Director, Middle East, and Africa. “We will continue investing in technologies and products that match the specific needs of our farmers and it is certain that we will support our local partner, CMC on their new business strategy to remobilize their focus on agriculture mechanization.”
