Silver Star Auto, a leading automotive dealership in Ghana, launched the renowned brand IVECO at an event held at the Silver Star Tower – Airport in Accra.
During the launch event, attendees were given a comprehensive introduction to the IVECO product range, which includes the IVECO Daily, Eurocargo, S-Way, and T-Way. These vehicles cater to various sectors, including transportation, construction, and logistics, making IVECO the go-to brand for businesses seeking reliable and versatile commercial vehicles.
IVECO, a global leader in the manufacturing and distribution of commercial vehicles, is known for its innovative designs, exceptional performance, and commitment to sustainability. In Q4 2022, the trucks manufacturing giant appointed Silver Star Auto as its authorized dealer in Ghana after a careful assessment of Silver Star Auto’s credibility, standing in the commercial vehicles market and taking into consideration factors such as infrastructure, aftersales service, staff strength and overall position for all ranges.
The launch of IVECO brand by Silver Star Auto marks a significant milestone in the Ghanaian commercial vehicle market, promising enhanced performance, innovation, and sustainability for businesses across the country.