The Sinoboom Middle East division held a grand opening ceremony at its Dubai-based headquarters. At the occasion, which officially opened a new chapter for Sinoboom in the Middle East market, all the company’s major important accounts in the region as well as members from local major industry associations joined the newly formed regional team and top Sinoboom staff.
Sinoboom has made a significant investment in the Middle East subsidiary, which is intended to cater to the demands of a thriving market with high expectations for both product quality and service. The new location consists of a contemporary office, workshop, and warehouse that holds a sizable inventory of parts in addition to a variety of inventory such as scissor lifts, articulating and telescoping boom lifts, and vertical mast lifts.
Based at the location, the Sinoboom Middle East team offers customers in the region full pre- and post-sale support. “Our plan and our strategy is really very simple: we want to provide our customers with a world-class service at a local level,” said Susan Xu, CEO of Sinoboom. “That means service, support, spare parts and, of course, high-quality, well-designed platforms.”
