Daimler Commercial Vehicles MENA and the General Distributor of Mercedes- Benz Trucks in Abu Dhabi – Emirates Motor Company (EMC) celebrated a remarkable milestone of a 10-year partnership with Western Bainoona Group (WBG). WBG has been using Fleetboard, the telematics solution for Mercedes-Benz Trucks, for a decade now. They are one of the largest professionally run fleets in the Middle East region, with every Mercedes-Benz truck in their fleet activated with Fleetboard services
Based in the UAE, WBG is one of the most prominent names as an integrated group in the areas of construction, land transportation and crushers, and has been a cornerstone in the development of roads, bridges and infrastructure projects in the UAE.
“We truly value the partnership and appreciate the trust from Western Bainoona Group. Together with EMC, we are committed to providing the best services and to further strengthen our long and prosperous partnership,” said Olaf Petersen, General Manager Daimler Trucks Sales, Daimler Commercial Vehicles MENA.
In 2011, Fleetboard was first introduced to WBG and after an initial trial with the activation of Fleetboard’s Driver & Vehicle Management services on some of their Mercedes-Benz Actros tractor head units, WBG soon noticed the potential savings and benefits achievable with Fleetboard.
By actively utilizing the data from Fleetboard’s unique Driver Performance Analysis, Trip Records and Service/Uptime data, WBG did not only benefit from operating cost savings such as fuel consumption, but also an increased uptime due to efficient management of services schedules. This led to the management’s decision to equip Fleetboard as standard in all of their Mercedes-Benz Trucks in 2015. As of today, there are over 250 active Fleetboard units in WBG’s fleet.
“At Western Bainoona Group, we continuously enhance our capability to ensure we remain in the forefront of our industry and having Fleetboard installed in our MercedesBenz trucks enables professional monitoring and management of our fleet, it is our commitment to provide excellence to our customers,” said Zouheir Chamandi, President of Western Bainoona Group.
