Nissan has announced the appointment of Thierry Sabbagh as President of Nissan Saudi Arabia from April 1st 2022, while continuing his position as Managing Director of Nissan Middle East.
In his new scope, Sabbagh will work alongside the current Managing Director of Nissan Saudi Arabia, Bader El Houssami to lead the business strategy and performance for the Nissan brand in the Saudi market, while Sabbagh continues to spearhead 10 other Middle East markets as Managing Director.
An industry veteran with a deep and diverse understanding of corporate and automotive sectors, Sabbagh brings
over two decades of comprehensive experience in sales, marketing, brand, planning and business development operations across MENA.
He joined Nissan in 2018 as Director of Sales, driving the sales performance for the brand across the Gulf, Levant,
and North Africa markets, and has been leading the Middle East market as Managing Director since 2019, driving operational excellence and realising the Nissan NEXT business transformation goals in the region to foster sustainable business growth, building on the brand’ heritage of 70 years in the Gulf and wider Middle East.
“I am pleased to take on the role of president for Saudi Arabia and look forward to working with our leadership in this important market to continue growing our presence in the Middle East and take our operations in the region from strength to strength,” said Sabbagh.