Swaidan Trading’s Commercial Vehicles and Heavy Equipment division has recently earned the prestigious ‘Distributor of the Year’ award directly from Ashok Leyland, whom they represent exclusively in the UAE since 1984.
The award was revealed at a special ceremony during the Global Dealer Conference hosted by Ashok Leyland in Kochi, India. Presented by Ashok Leyland’s Chairman Dheeraj Hinduja, Swaidan Al Naboodah, Managing Director of Al Naboodah Group, was on hand to accept the award in person.
Providing consistently strong sales performance and after sales support over the last three decades to countless clients in the region, Swaidan Trading has cemented Ashok Leyland’s dominance as the market leader of large-sized buses in the UAE, boasting a majority market share in a highly competitive and price sensitive market.