In a strategic move to enhance its service offerings and presence in the Egyptian market, ABB, the leading power and automation technology group, has entered a partnership with BIRAF, appointing them as the Authorized Service Provider for ABB Motors and Generators in Egypt.
This collaboration followed the company’s announcement of the closure of its Obour Motors Regional Workshop, underscoring ABB’s commitment to actively manage its portfolio to continuously meet the competitive market demands and its own growth objectives.
ABB Egypt has decided to halt operations at the Obour facility as part of its ongoing review process to ensure alignment with market conditions and the company’s growth strategies. “Our priority remains the sustainable continuation of our local operations and our commitments to our customers,” said Mohamed Ismail, Motion Services Manager, ABB Egypt, North & Central Africa. “ABB’s strategic realignment, including our partnership with BIRAF, underscores our unwavering commitment to Egypt and our focus on delivering superior service to our customers.”
In this collaboration, BIRAF will cover the full workshop repair portfolio for ABB machines, including LV/MV rewind, LV/MV overhauling, and all mechanical repairs, operating under ABB’s rigorous standards and procedures. This move is set to bolster ABB’s service offerings, ensuring no disruption to the current service levels provided to customers. New motors and replacement orders will still be handled directly through ABB.