IVECO launched the IVECO WAY heavy range in Tunisia: the IVECO S-WAY, the on-road truck developed to deliver a complete package of features focused on the driver experience, on efficiency and business productivity and the IVECO T-WAY, the off-road vehicle designed and engineered for the toughest missions in the most extreme conditions.
After the regional launch in Dubai in December 2021 and the local launch in South Africa in March 2022, the IVECO brand and the local dealers presented the new Heavy Range to the Tunisian market in a series of dedicated events between 19th and 21st September 2022.
The Tunisian market represents one of the most strategical markets for IVECO in terms of investment, presence, and customer value. More than 250 customers appreciated the new functionalities of the range, completely built around the driver, with particular attention to productivity, safety and a completely renewed and redesigned cabin, to improve the on-board comfort and vehicle performance.
“Every detail of the new IVECO WAY Range has been developed in order to optimize the Total Cost of Ownership elements: fuel consumption, price, residual value, maintenance and uptime costs, driver satisfaction and productivity,” said Fabio De Serafini, Africa & Middle East Business Director. “The new IVECO WAY Range will allow to further consolidate the IVECO leadership in the heavy segment in the Tunisia market. The world is moving fast and the world of transport must not only keep up but anticipate and drive the change.”