Deere & Company has made a minority investment in Hello Tractor, an ag-tech company based in Nairobi, Kenya. Hello Tractor connects tractor owners with smallholder farmers in Africa and Asia through a farm-equipment-sharing app, which allows farmers to track and manage their fleet, book customers, and access financing options.
Hello Tractor was among the first group of companies to participate in John Deere’s Startup Collaborator program, launched in 2019 to enhance and deepen Deere’s interaction with startup companies whose technology could add value for customers. Hello Tractor has approximately 25 employees and will continue to operate from its current location in Africa.