Wacker Neuson South Africa announced the appointment of Batisseurs Machines Et Materiaux (BMM) as their non-exclusive dealer in the Ivory Coast.
This aligns with Wacker Neuson’s integrated strategy to roll out premium products and after-sales support to customers in Africa to meet the continent’s growing mining, construction and agricultural market sectors.
The Ivory Coast was one of Wacker Neuson’s strategic target markets that showed immense potential and activity in the construction sector, which prompted the appointment of BMM as their dealer for this territory.
With operations in the United Kingdom and the Middle East, BMM opened an office in the Ivory Coast capital of Abidjan in Q2 2023, establishing its foothold in West Africa. BMM’s Ivorian operation includes offices, a warehouse and a fully equipped workshop. Customers in the region can expect the full Wacker Neuson product and after-sales support.
BMM’s initial Wacker Neuson light equipment fleet includes internal and external vibrators, single and reversible plate compactors, hammers, saws and generators. Pedestrian and ride-on rollers, breakers, light towers, as well as clearwater and trash pumps will be added down the line. Going forward, BMM will also offer Wacker Neuson’s battery-driven zero-emission product range.
Wacker Neuson is providing sales and after-sales training to the BMM team to enable them to skillfully serve customers across the region. The Wacker Neuson head office in Roodepoort, Johannesburg, houses a full training facility and in-house training is also offered throughout the year.