Based in the Auvergne-Rhône-Alpes region of France, MS42 has recently been appointed Genie Authorised Distributor. The company sells Genie GS scissor lifts, Genie Z articulating boom lifts and Genie S telescopic boom lifts throughout its region.
Customer needs at the heart its staffs’ concerns
“The general spirit of MS42 is to be a reactive SME (Small, Medium-sized Enterprise), available and close to its customers,” says Jérémy Blein, co-owner of the company. He adds: “All our employees are constantly listening to our customers to respond to their specific expectations and needs. It’s only by gaining our customers trust that we can ensure the sustainability and success of our business.”
A well-distributed customer base for aerial work platforms with evolving expectations
MS42’s main customers are SMEs in industry, construction and handling. This also includes public institutions, such as town halls, as well as independent rental companies, independent supermarkets and local authorities. As Jérémy Blein points out, customers are increasingly attracted by non-polluting, energy-efficient machines with longer warranties.
A partnership with Genie based on quality at all levels
“Our company aims to sign exclusive distribution contracts with premium brands. We have always been aware of the commitment that this implies on our behalf in terms of the quality that our team offers (quality of after-sales service, responsiveness of our sales team, ongoing training, focus on worksite safety), but also the quality of the relationship and trust that we maintain with the manufacturer. To put it frankly, the quality of the Genie range, as well as its complete and balanced offer, works out to be ideal in meeting the vast majority of our needs.”