A new dealer partnership with Saudi Arabia-based Saleh Abdulaziz Al Rashed & Sons Co. (Al Rashed & Sons) has been announced by Astec Industries. It will enhance and expand the sales and service of high quality Astec crushers and other materials handling equipment in the Kingdom of Saudi Arabia – including the Telsmith, Osborn, KPI, BTi and Telestack brands.
According to Ricardo Isaacs, Regional Sales Manager at Astec Middle East and Africa (AME), the timing of this alliance is ideal, with Saudi Arabia currently focused on diversifying from an oil-based economy and aiming to attract investments in mining and construction. It is also in line with the OneASTEC business model and the organisation’s growth strategy.
“Our vision as OneASTEC has seen the coming together of 16 brands. Our focus is on innovation and a passion to help our customers around the world to succeed. It is this commitment that drove our decision to unify as one OneASTEC and is spurring us to seek dealer partnerships with industry leaders like Al Rashed & Sons who share our commitment to customer service and quality,” said Isaacs.
Isaacs explained that Al Rashed & Sons’ areas of operation – including mining and contracting, manufacturing, spare parts, asphalt works, transport and logistics – complement Astec’s portfolio of material and infrastructure solutions.
Al Rashed & Sons seized the opportunity to become Astec Industries’ dealer in Saudi Arabia, where there are currently significant opportunities, especially in the sale of crushers and rock breakers needed in the major projects that are underway. “Our partnership with Astec Industries will enable Al Rashed & Sons to enter and compete in a new market and meet customers’ growing demand for high quality, high-capacity crushers,” said Faisal Al Rashed, Operations Manager at Al Rashed & Sons.
“Al Rashed & Sons brings 40 years of experience and an expansive network in the region to our partnership. This, combined with Astec’s comprehensive equipment solutions, backed by our training and aftermarket service and support, will ensure that we achieve our aim of supporting new equipment opportunities and the current population of Astec equipment in operation in the Kingdom of Saudi Arabia,” said Isaacs.
Headquartered in Riyadh, Al Rashed & Sons has around 1,400 employees and operates in six sectors with a focus on mining and contracting.