As the Euro Auctions Group continues its global expansion, the opening of its new Middle East corporate HQ in Abu Dhabi for the 24th of June sale will attract a global audience of buyers and sellers of used construction machinery and commercial vehicles.
Attracting vendors from across the Gulf, India, China and East Asia, the Abu Dhabi site invites sellers seeking a world audience to trade with Euro Auctions. And while online buying is strong at all Euro Auctions sales, it is still the preference of Middle East buyers to attend live sales and bid in person on the day.
Operating 12 global auction sites for the disposal of construction equipment and commercial vehicles in the Middle East, Europe, Australia, Canada and the USA and the new Euro Auctions ‘Gulf HQ’ is the next step in that global expansion, making the Euro Auctions Group the largest privately owned auction business in the world.
With the appetite to be the biggest in the Gulf, Richard Sweatt, Country Manager for the Middle East and Asia, comments.
“We are delighted to welcome the world to our new facility in Abu Dhabi. As a global business, Euro Auctions has experienced rapid growth in the last two years with expansion in North America with the acquisition of the Michener Allen group in Canada, the business now spans 4 continents, with auction sites in 8 countries, operating 12 sites and selling over 150,000 lots each year.”
“This new site in the Khalifa Economic Zone in Abu Dhabi is pivotal to our expansion plans in EMEA and East Asia. We are planning 4 to 6 live sales per year on this site, specialising in the sale of high value construction machinery and commercial vehicles and Abu Dhabi provides us with the opportunity and the appetite to further develop within this region.”
“The value of individual lots is increasing at each sale, selling high value, quality units, and we are also seeing many new consignors as our customers see the benefits of selling with us. At recent sales, many items sold for more than $100,000, notably bulldozers and dump trucks, with good 70t and 80t excavators fetching high prices. We are also seeing good consignments coming from outside of the UAE to meet the demand for fresh and low hours machines that buyers in the GULF want.”
“The Euro Auctions strength is in its network of sale sites and our teams of sales managers who are globally connected. We attract good consignors and vendors because of our ability to sell to a large global audience, with over 250,000 unique clients and selling into over 100 countries, we are able to attract a very serious buying audience.”
“In the last 6 months we have seen a huge upturn in interest from buyers coming to us for the first time, as well as an increase in the number of vendors using Euro Auctions who have never previously sold at auction before. So, this is a real testimony to the trust that sellers put in us to achieve the best price possible with Euro Auctions always achieving true market value for the sellers equipment.”
“In Abu Dhabi we are seeing a changing audience, with buyers coming to us from across Europe, Africa and East Asia and we are seeing trade coming from the America’s and Canada. We are seeing new buyers and new sellers in volume at all our recent sales and the trend shows no sign of letting up.”
“We want sellers to sell with us, and we want buyers to buy from us because, not only do we offer some of the most competitive rates of commission in our sector, but we have one of the best facilities thus attracting the best machines and the best inventory for our buyers.”