For the first time in three years, regional leaders from Manitowoc and its dealers from the Middle East, Africa, and CIS, gathered in person to share best practices, discuss opportunities for growth, and review the outlook for the lifting segment. The event was held in Dubai, United Arab Emirates.
One of the primary goals of the event was to examine potential for the three areas, namely how Manitowoc’s suite of customer support services may assist clients achieve a competitive advantage. Services like online or live training, EnCORE crane refurbishing, and predictive maintenance may help businesses get more uptime and service life out of their cranes, resulting in more profitability.
There were also lectures on Manitowoc’s latest innovations, which are intended to increase end-user productivity. “The crane industry plays a central role in shaping the cities and communities of our regions, and every year there are bigger and more complex challenges,” said Andrew Youssef, Middle East, Africa, and CIS General Manager at Manitowoc. “At Manitowoc, we pride ourselves on delivering the technology and solutions to meet those challenges, head-on.”