Bobcat has launched a new version of the company’s marketleading S450 radius lift path skid-steer loader, introducing Bobcat’s bold new branding scheme for the first time in the Middle East and Africa (MEA) market.
The new Bobcat S450 skid-steer loader is designed to further strengthen its unrivalled Number One position in its own class and in the MEA compact loader market overall, where the company has a market share of over 50%, reaching as high as 80% in some MEA countries.
Gaby Rhayem, Regional Director Middle East and Africa at Doosan Bobcat EMEA, said: “The new S450 introduces a fresh look for our market-leading loaders in MEA. As well as being the most popular skid-steer loader in the region, the S450 is far and away the most reliable and as a result has the highest resale value on the market. A used S450 with 4 years/4000 h on the clock will typically sell for 60% of the original price, representing an unbeatable return on investment for our customers.”
The S450 continues Bobcat’s better-built reputation with a range of features to minimise maintenance and to protect the machine such as machine shutdown protection, self-diagnostics and battery run-down protection. In addition, the S450, like all Bobcat skid-steer loaders, utilises the industry’s only maintenance-free chaincase, which further reduces maintenance and provides even more peace of mind. This is further reflected by the extended Two Year (2000 Hour) Standard Warranty that is now available from Bobcat for the S450 and all other new Bobcat compact loaders in the MEA market.