Building on a record-breaking year in the Middle East and Africa region, UD Trucks successfully hosted Brand Day events in Kenya and Egypt. These gatherings brought together marketing representatives from across East Africa and the Middle East, fostering collaboration, innovation, and strategic planning for the brand’s future direction. By driving brand growth, these initiatives are set to expand UD Trucks presence and influence in the regional markets.
UD Trucks entered the Brand Day events with strong momentum, fresh off a record-breaking 2023 in the region. The brand achieved impressive sales growth across all segments, solidifying its position as an industry leader.
The brand’s commitment to excellence was further underscored by involvement in prestigious projects like those at NEOM and the Red Sea. This robust foundation positions UD Trucks for continued success as they expand their presence in East Africa and Egypt.
UD Trucks’ entry into the Egyptian market and relaunch in Kenya were focal points of both events, which featured in-depth sessions exploring the company’s rich heritage. Participants also delved into innovative approaches to market penetration and brand positioning, tailored to the unique dynamics of each region.