Al-Bahar, the authorized dealer for Cat construction equipment and engines in the UAE, Oman, Bahrain, Kuwait and Qatar, announced the recent introduction of the Cat Certified Maintained (CCM) program, a revolutionary approach to used machine ownership.
The CCM program offers benefits for both buyers and sellers of pre-owned Cat equipment. Through ongoing dealer-performed maintenance using only Genuine Cat Parts and Fluids, Cat Certified Maintained machines ensure optimal performance and minimize downtime. This meticulous care translates into an obviously higher resale value, thanks to the program’s seal of authenticity.
“The pre-owned equipment market is a cornerstone of our region’s industry,” said Ali Jubran, Vice President – After Market, at Al-Bahar. “The Cat Certified Maintained program provides both buyers and sellers with much-needed peace of mind. Sellers can be confident their machines will command a premium price, while buyers gain the assurance that they are acquiring a machine meticulously maintained to factory specifications.”
Benefits of the Cat Certified Maintained Program:
- Increased Resale Value: CCM designation signifies a machine’s adherence to rigorous maintenance standards, enhancing its value in the pre-owned market.
- Peace of Mind for Buyers: Purchasing a CCM machine grants buyers the confidence that the equipment has been impeccably maintained using only genuine Cat parts.
- Reduced Downtime: Regular, expert maintenance by Al-Bahar technicians minimizes the risk of unexpected breakdowns and costly repairs.
- Extended Machine Lifespan: Following factory-recommended maintenance schedules with genuine parts optimizes performance and longevity.