Al-Bahar successfully relived its signature presence at the Big 5 Heavy held at the World Trade Centre in Dubai, UAE. The event highlighted Al-Bahar’s participation through the prime set of machines and premium support services displayed to have its customers experience a finer view of it all.
The theme which Al-Bahar introduced this year at the Big5 Heavy was ‘Do More with Less‘, a statement encompassing the proven efficiency of the machines in offering greater performance with less inputs.
Al-Bahar showcased a range of Caterpillar machines including a CAT 320GX excavator, CAT D8T bulldozer, and CAT 216B3 skid steer loader. Moreover, the exclusive spectrum of Al-Bahar’s services and maintenance offer takeaways like EPP, Cat Connect, SOS, etc. under CVA (Customer Value Agreements) drew special attention from customers who prioritized the scope of easy machine maintenance along with its strong performance.
“Just as we aimed it to be, Al-Bahar’s prominence at the Big5 Heavy 2022 was indeed remarkable, amplified by a gushing influx of entrepreneurs, compeers and heavy machinery enthusiasts from all spheres of the industry, without whom the event wouldn’t have been as successful as it turned out to be,” said Samer Ismail, the Product Manager for Earthmoving & Excavation at Al-Bahar.
Throughout the event’s course that stretched up to 4 days, Al-Bahar received recognition of sheer significance as the sole dealer of Cat machines in the United Arab Emirates, Kuwait, Oman, and Qatar.
“Not limiting the stars of excellence to prompt machine delivery and performance, as a dealer, we also ensure that the customer feels valued way beyond what these fundamental frames of service can offer,” added Ismail. “Hence, Al-Bahar puts forward specialized Product Support Services which go a step further to include quality-centered Repair & Rebuild Options, the perpetually available Online Parts Delivery service, and much more to volumize the wholesomeness of a customer’s experience as a machine owner who keeps choosing to hold hands with Al-Bahar.”
The stand was placed within a hub of 2000 exhibitors from over 60 countries where more than 55000 industrialists found numerous business networking opportunities and productive engagement feats.
