Continental recently hosted a roundtable event on the importance of the Middle East to Continental’s global growth and the continuation of key initiatives with private and public partners across the region. The event was led by Ferdinand Hoyos, Continental’s Head of the Replacement Tyre Business for Europe, Middle East, and Africa, along with Karel Kucera, Managing Director of Continental Middle East.
Hoyos provided an overview of Continental Group’s activities, which extend far beyond premium tyres – the extensive portfolio ranges from pioneering technologies and smart mobility of the future to architecture and safe, efficient solutions for vehicles, machines, traffic and transportation.
The event discussed the company’s latest efforts towards this goal and its commitment to developing innovative products and technologies that improve safety on the roads for drivers through dedicated product lines for the Middle East across two brands, Continental and General Tire. These brands utilise pioneering German technology and European manufacturing prowess to bring products that fit the region’s requirements of robustness and durability. This has been complemented by the establishment of BestDrive, a complete tyre fitment solution designed to provide the best advice, service, quality, and value for customers across the UAE.