Al-Bahar Signs The Dealership With Magni Telescopic Handlers

    June 6, 2023

    engcon Has Launched A New And Improved Machine Hitch For Excavators In The Size Of 12–19 Tons

    June 6, 2023

    Bridgestone Collaborates With Goumbook, Fasttrack Emarat, And Nasser Bin Abdullatif Al Serkal Est

    June 6, 2023

    Admiral Energy, Autel Announce A Strategic Partnership Agreement

    June 6, 2023
    Facebook Twitter Instagram LinkedIn
    Plant & Equipment News
    • Home
    • News
      1. Middle East News
      2. Africa News
      3. Global News
      4. Product Updates
      5. Market Insights
      6. Mega Projects
      7. Expo
      Featured

      Al-Bahar Signs The Dealership With Magni Telescopic Handlers

      Middle East News June 6, 2023By P&E Staff2 Mins Read
      Recent

      Al-Bahar Signs The Dealership With Magni Telescopic Handlers

      June 6, 2023

      engcon Has Launched A New And Improved Machine Hitch For Excavators In The Size Of 12–19 Tons

      June 6, 2023

      Bridgestone Collaborates With Goumbook, Fasttrack Emarat, And Nasser Bin Abdullatif Al Serkal Est

      June 6, 2023
    • Magazine
    • Videos

      Bobcat TOLED Transparent Display Concept

      November 16, 2022

      Masaha Presents The New SANY STC500 Mobile Crane

      September 29, 2022

      The New Komatsu PC500LC-10M0/10R Hydraulic Excavator

      September 20, 2022

      Ritchie Bros. Auctioneer Dubai Auction, September 20-21, 2022

      September 15, 2022

      Check Out These Awesome Excavators For Sale From Anwar Al Quds

      August 1, 2022
    • Marketplace
    • Exhibitions
    Plant & Equipment News
    Home » Masaha Equipment: Eyes On The Prize
    Middle East News

    Masaha Equipment: Eyes On The Prize

    By James MorganNovember 3, 20225 Mins Read
    Facebook Twitter LinkedIn WhatsApp
    Eyes On The Prize

    Mahmoud Ayoub, Sales Manager at Masaha Equipment Co., tells James Morgan how he plans to lead his team to market dominance within Kuwait’s machinery sector during the next five years.

    The post-pandemic recovery of Kuwait’s heavy machinery market appears to be in full swing. According to a 2022 report from Arizton Advisory and Intelligence, the country’s construction equipment sector is expected to achieve a compound annual growth rate (CAGR) of more than 5.5% during the period 2022-28, reaching a market value of $450 million by the end of the period.

    Such figures indicate this could be a propitious juncture for dealers looking to grow their market share. Mahmoud Ayoub certainly thinks so. With more than two decades of industry experience, having worked for a variety of international construction machinery brands, he joined Masaha Equipment Co. as Sales Manager in March 2022 and has already witnessed an uptick in orders.

    “When I joined Masaha earlier this year, the market was still down following the pandemic,” Ayoub tells Plant & Equipment. “Traditionally, Masaha has specialised in the rental space and this segment never dies. However, this is not true of heavy equipment sales, which almost halted in Kuwait during the global pandemic.”

    Eyes On The Prize

    As an authorized dealer for China-headquartered manufacturing giant, SANY, Masaha’s status as Kuwait’s leading supplier of rental equipment has enabled it to weather the post-pandemic storm better than most. Encouragingly, Ayoub is now seeing the company’s sales head in the same direction.

    “We are now performing well, especially within segments such as heavy-lift cranes, excavators and wheel loaders,” he says. “We have also witnessed solid demand from the oil and gas sector for SANY motor graders, thanks to the ongoing soil remediation efforts in Kuwait. Since June, sales have been much better than they were previously.”

    But what elements of Masaha’s operations have facilitated this improvement? According to Ayoub, a combination of strong infrastructure, a high-quality manufacturing partner and visionary leadership has enabled the company to grow its sales business faster than the competition.

    “Masaha has all the foundations necessary to succeed,” Ayoub says. “But it’s not only about succeeding; our team’s goal is to lead the market, and the company’s owners are fully supportive of this ambition. Our product offering and facilities are second to none. We have superior equipment in the form of SANY, we are establishing a talented team of experienced sales and service engineers, and we are building a brand-new workshop.

    SANY has developed an enviable reputation for quality and value during the past decade, competing on an equal footing with the most established global names in the industry. Given Ayoub’s experience with other industry-leading brands, does he think the manufacturer has achieved parity with its international rivals?

    Mahmoud Ayoub joined Masaha Equipment Co. as Sales Manager earlier this year.
    Mahmoud Ayoub joined Masaha Equipment Co. as Sales Manager earlier this year.

    Some manufacturers sell their equipment on price only,” he explains. “They offer lower-quality products to keep costs low. SANY, on the other hand, already possessed extensive production capabilities and experience in China, having built a reputation for extremely high-quality products at competitive prices. In other words, genuine value. When it comes to quality, we are competing on the global stage.”

    Indeed, as Ayoub highlights, the manufacturer is already outperforming international brands within certain segments, both in terms of quality and sales. “SANY is number one in the world when it comes to excavators,” he says. “In this space, the quality of its models has surpassed that of other brands by some distance. At Masaha, we can see that all SANY models are following the same trajectory. That’s why we know we have the right products to become Kuwait’s market leader for equipment sales, just as we are for rental.”

    Ayoub and his team have developed a five-year strategy to achieve this ambitious goal. They plan to take the number-one spot within the coming two years before growing their market share over the subsequent three-year period. So, what are the cornerstones of this strategy?

    “Firstly, we need to identify the equipment that will be needed in Kuwait based on our customers’ project requirements,” he explains. “It’s vital that we fully understand the specifications of the machinery that will be in demand. Secondly, we will focus on maximizing our market coverage. This is important as we need to be in a position to reach all prospective customers operating in Kuwait. Finally, we will continue to develop an experienced sales force. If we achieve all three, I am confident that we will establish Masaha as Kuwait’s leading equipment seller.”

    Masaha Equipment Co. is the authorised dealer for China-headquartered machinery giant, SANY, in Kuwait.
    Masaha Equipment Co. is the authorised dealer for China-headquartered machinery giant, SANY, in Kuwait.

    Ayoub is understandably pleased with Masaha’s sales performance in H2 2022, but what about next year? Does he expect this upwards sales trajectory to continue?

    “Yes, because we are visiting our customers on a daily basis and our prospects are looking promising,” he concludes. “Sales is about information; the more information you have, the more units you will sell. We expect new projects to be announced in Q1 2023, with mobilization commencing during the following quarter. So, from Q2 2023 through to the end of the year, I think there is significant potential. We are preparing now by placing orders for stock and strengthening our sales team. In collaboration with SANY, we are getting ready to meet increased demand.”

    Excavators featured heavy-lift cranes Masaha Equipment Co. SANY Wheel Loaders

    Related Posts

    Al-Bahar Signs The Dealership With Magni Telescopic Handlers

    Middle East News June 6, 2023

    Bridgestone Collaborates With Goumbook, Fasttrack Emarat, And Nasser Bin Abdullatif Al Serkal Est

    Middle East News June 6, 2023

    Admiral Energy, Autel Announce A Strategic Partnership Agreement

    Middle East News June 6, 2023

    Leave A Reply Cancel Reply

    You must be logged in to post a comment.

    Recent Posts
    • Al-Bahar Signs The Dealership With Magni Telescopic Handlers
    • engcon Has Launched A New And Improved Machine Hitch For Excavators In The Size Of 12–19 Tons
    • Bridgestone Collaborates With Goumbook, Fasttrack Emarat, And Nasser Bin Abdullatif Al Serkal Est
    • Admiral Energy, Autel Announce A Strategic Partnership Agreement
    • +971 4 5808020
    • [email protected]
    LinkedIn Twitter Facebook Instagram YouTube

    PlantAndEquipment.news provides recent industry news, product launches, and new machinery trends for the construction and transportation markets. With an emphasis in covering the Middle East and Africa, daily reports include the following segments: heavy equipment, trucks, cranes, spare parts, asphalt & concrete plants, material handling equipment and more.

    On PlantAndEquipment.com, you will discover a leading digital marketplace to buy and sell heavy machinery vehicles, commercial vehicles, agricultural equipment, lifting equipment, and spare parts; a new and used machinery dealer directory; an auction calendar; and an exhibition calendar.

    Copyright © 2023 P&E.
    • About Us
    • Terms & Conditions
    • Contact Us

    Type above and press Enter to search. Press Esc to cancel.