After the regional launch in Dubai in December 2021, IVECO brand and the Arabian Auto Agency (AAA) presented the new Heavy Range to the Saudi market in a dedicated event held at the Intercontinental Golf Riyadh Hotel, as a new milestone of the IVECO and AAA history.
IVECO unveiled the new IVECO S-Way range to its customers during the launch event to bring guests in touch with the new IVECO range and concretely appreciate the significant innovations in the IVECO vehicles.
More than 250 customers appreciated the new functionalities of the range, completely built around the driver, with particular attention to productivity, safety and a completely renewed and redesigned cabin, to improve the on- board comfort and vehicle performance.
The Saudi market is one of the most crucial markets for IVECO in terms of investment, presence, and customer value thanks to the four major branches and more than ten regional parts stores of Arabian Auto Agency.
Zeemat Manufacturing (ZMT), the authorized assembly facility for IVECO trucks in Riyadh and a completely owned subsidiary of Arabian Auto Agency, will manufacture the S-Way vehicles locally. All ZMT equipment are carefully developed and, in many circumstances, customized to the end customer. ZMT collaborates closely with the AAA sales team in the development of technical bids, as well as with end-user technical people, to guarantee that the specified product meets or exceeds the end-users’ specifications, performance, and delivery.