Shell Markets Middle East Limited (Shell) today signed an agreement with GB Auto Iraq, to be the official distributor of its Automotive Lubricants’ in Central and Southern Iraq.
As part of the agreement, Shell will supply GB Auto with the brand’s top-quality lubricants products and solutions, catering to a diverse portfolio of automotive lubricants including Shell Helix, Shell Rimula, Shell Spirax, and Shell Gadus for end consumers.
The signing ceremony was attended by Haytham Yehia, General Manager of Shell Middle East & Central Asia, Jagadish Gorla, Regional Business Manager, Lubricants MECAS, Khaled Seif, Marketing Director, Lubricants MECAS, Nader Ghabbour, CEO, GB Auto, Ibrahim Naguib, Passenger Car Chief Operating Officer, GB Auto, and Mohamed Yahia, Senior Vice President, GB Auto.
Commenting on the announcement, Haytham Yehia, General Manager of Shell Middle East & Central Asia, said: “Our collaboration with GB Auto started 15 years ago in Egypt and today, we are proud to continue building this relationship as we look to expand our value proposition in Iraq. Our goal is to increase Shell Lubricant’s market share to 25% in the coming years and serve our customers efficiently and effectively.
In recent years, the demand for lubricants in Iraq has been steadily growing, driven by the country’s economic growth and increased industrial activity. As the country continues to rebuild and modernize its infrastructure, the demand for lubricants used in various sectors such as transportation, manufacturing, and construction is expected to rise further. According to a report by Research and Markets, the lubricants market in Iraq is expected to grow at a compound annual growth rate (CAGR) of 2.73 percent by 2026.
“The outlook for the lubricants market in Iraq is positive and we expect continued growth in demand over the next few years. By leveraging GB Auto’s strong distribution network across Iraq and its position as a trusted franchised workshop (FWS) dealer, we are confident that we will meet the increasing demand for high quality lubricants and enhance product accessibility for our growing customer-base.” added Yehia.
Nader Ghabbour, Chief Executive Officer, GB Auto said: “We take pride in our longstanding collaboration with Shell. As the number one global supplier of lubricants, we are excited to expand our collaboration into other key geographies as their official distributor in Central and Southern Iraq. Through this partnership, we will now have access to distribute a high-quality product portfolio from Shell’s lubricants, which we are confident, will further enhance our reputation as a leading Franchised Workshop dealer in this market and allow us to meet the increasing demand for lubricants in Iraq.”