Trella announced the expansion of its operations into the United Arab Emirates. The expansion complements Trella’s existing operations in Saudi Arabia and increases Trella’s presence to four countries: its home market – Egypt, Saudi Arabia, Pakistan and now the UAE.
Trella’s growth follows the recent, successful completion of a $42m funding round, comprising $30m new equity and $12m debt facilities. The MENAP Road Freight market is a significant one – worth $50bn, and Trella’s fund raise proceeds are being invested in tech capacity and product development to fuel growth, accelerate the company’s journey to reducing the costs of moving goods, and continue being the regional market leader.
Trella’s growth strategy remains focused on its GCC expansion plan. This latest market entry paves the way for a new multi-city expansion, which will increasingly connect multiple trucking routes, representing a next frontier in efficiency of trucking in the region and is consistent with Trella’s mission to reinvent trucking.
Trella disrupts and reshapes the freight industry by connecting shippers directly to carriers, with significant positives for both. The platform solves industry challenges including shippers suffering unreliability, inefficiency via fragmented truck ownership, high price points and low transparency
Shippers can book directly and access a transparent pricing structure. Shipments can be tracked in real-time, and receive analytics on transportation performance. Improved load utilization also helps reduce cost. For truck drivers, Trella improves efficiency as freight is moved intelligently, which boosts carriers’ earnings and creates job opportunities.
Trella has 350+ shipper partners including blue-chip brands such as Coca-Cola, Maersk, Mondi, Henkel, Orascom and Cemex. It also has 15,000+ carrier partners.