Author: Munawar Shariff

Having an extensive range of machines, Al-Bahar has been a signature icon in the construction industry for quite a span of time, where their highly reliable After Sales Services and Warranty Programmes hold prominence as major attributes. With their current and upcoming promotional offers suited to ease almost all machine-ownership woes, Al-Bahar continues to win and retain the interest of customers throughout the Middle East. The long-established credibility of Al-Bahar is quite evident through its legacy as one of the leading figures in the arena of new and used heavy equipment for many decades. Al-Bahar has put forward machines suited…

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Permian International Auctions sells equipment for the global oil and gas, construction, manufacturing industries. Their items on sale at each auction are diverse and plentiful with a detailed video description for each. They make the job easy for the global buyer and bring in the deals for their sellers. Their next online auction is on July 19 and 20 and is poised to be a bigger success than their last. Multiple factors have systematically led to a bump in online auctions for the heavy equipment industry globally. Beginning with the pandemic, the wheels  turned, and we witnessed – restrictions on…

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Canadian heavy equipment manufacturer RWF Bron is experiencing a prosperous year after the ambiguity of the last two years. However, supply chain disruptions have delayed their order deliveries by 36 weeks in some cases. RWF Bron has manufactured heavy equipment from its home base in Canada for almost five decades now. A leader in the North American and Canadian market when it comes to fabricating heavy equipment for the agricultural, utility and land clearing industries, Bron is starting to see interest in its utility products from countries in the Middle East and Africa. With the effects of the pandemic now…

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JLG Industries recently launched the world’s first all-electric scissor lift in Dubai. A game changer in the access industry, the DaVinci AE1932 is loaded with impactful features and an affordable price tag on purchase and throughout its operational life cycle. This compact workhorse ticks a lot of boxes for the Middle East region’s sustainability goals. J LG Industries’ UAE branch organised an event for the media earlier this year to announce the launch of their all-electric scissor lift indoor crane. The DaVinci AE1932 scissor lift is built to be totally environmentally compliant, hence making it a valuable sustainability partner. It…

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Australian Earth Training is a five-year-old establishment that provides customised heavy equipment operator training to their global clients in the construction, quarrying, mining and waste industries. Headquartered in Brisbane, Australia, the small, agile team of 10 have their hands full as they mentor their clients to enhance their profits. Scott Lidster, Director at Australian Earth Training, formed the company in 2017 when he realised (after a seven-year career as an Operator Training Specialist with a Caterpillar dealership in Australia) that there was a real need for training services in the heavy equipment market. “During my time at Caterpillar, I interacted…

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In mid-November 2021, Doosan Portable Power launched a range of small generators and a new portable light tower for the Middle East and Africa region. The brand’s new product portfolio not only caters to the traditional construction, agriculture and general industry but to a larger market such as home standby, telecommunications and back-up power for small businesses. Doosan’s Middle Eastern generator business has been growing steadily since 2017 and the company has been successful in expanding its dealer network year on year. Despite a competitive market, Doosan Portable Power’s (DPP) expanding network of dealers ensure all potential channels are covered…

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UD Trucks recently launched their Euro 5 Quester and Croner for the UAE and Qatar market. Launching the Euro 5 has a twofold meaning for UD Trucks – it’s anticipating the shift soon to happen in the Middle East in terms of emission standards, as well as adhering to its brand strategy to move towards a sustainable business model. Plant & Equipment had the exclusive opportunity to spend a day getting to know the new trucks. UD Trucks organised a daylong event at the Dubai Autodrome, for its clients, customers, media and officials, to launch their prestigious Euro 5 Quester…

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Caterpillar’s new hydraulic excavators, the Cat 320 GX and the 323 GX come in a package of low initial and overall maintenance cost, increased fuel efficiency coupled with Caterpillar’s customary legacy of reliability and optimal performance. Caterpillar introduced their latest hydraulic excavators at an online event for the Middle East media. What is striking about the new hydraulic excavators is the fact that they are priced much lower than their predecessors. Perhaps the pandemic had something to do with this? “No, the pandemic did not influence the introduction of the GX excavators or their price,” says Juan Vila Prieto, Product…

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IVECO launched two trucks – the new T-Way (off-road) and the new S-Way (long haul) truck – in Dubai for the Middle East market. Both new vehicles cater to their clients’ changing needs for the present moment and upcoming decade. Plant & Equipment had the chance to drive the new trucks and get detailed insights from the IVECO personnel. IVECO introduced their latest offerings at an in-person, three-day launch event at the Dubai Autodrome. The new T-Way off-road truck and the new S-Way long haul truck were presented to more than 150 customers, dealers and the media through an in-depth…

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O.rentals acquired a Bauer MC96 crane based on demand from its regional market. The partnership was announced with a ceremonial key handover function between officials from both companies at O.rentals’ workshop in Dubai Investment Park. O.rentals and Bauer have partnered together after being in deliberations and conversations to collaborate for a decade. This was announced at a press conference and ceremony to commemorate this alliance. O.rentals has acquired one Bauer MC96 crane for their clients and customers in the Middle East region and beyond. The companies have collaborated previously with Bauer purchasing construction equipment from O.rentals’ sister company Al Shirawi…

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